About Us
Who we are?
CAFÉ CHACÓN; with a third generation already working, we are a family dedicated to the production and commercialization of coffee, through which we lay the foundations for a better future for our families and the families of the producers who have decided to work by our side.
History
Founded as a small family business in 2002 under the name of CHACON INVERSIONES, its history dates back to the 1980s when Don Rafael Chacón and his father began to grow coffee in the community of Llano Largo, La Labor, Ocotepeque; and where he resides to this day, cultivating the same plots with which he started (FINCA LOMA ALTA). Don Rafael Chacón, a farmer and merchant by trade, managed to finish his primary studies of sixth grade in the Honduran army, where he also reached the rank of First Sergeant, father of 6 children. Married to Mrs. María Yolanda Ramos, a teacher by profession (retired and with a service sheet in primary education of more than 30 uninterrupted years). At present and due to the demand in the markets, CAFÉ CHACON / Tradition and Family is born, with which we begin to strengthen the foundations of our mission and vision as a family dedicated to the cultivation of coffee.
Mission and Vision
Mission
Work hard and diligently to produce, market and create development in the coffee value chain, while creating strong ties of friendship and business between producer families.
Vision
Continue positioning ourselves as a great coffee family at the regional and national level, seeking the best international markets, with the practices and requirements essential in strengthening the future of producers.
Our Values
Faith: although faith is not a value in itself, believing that there is a divine being that supports us in all our projects is part of our heritage, at the same time something that helps us achieve the proposed goals.
Honesty: with which we will create a suitable work culture, generating with it a behavior that generates trust in buyers and producers.
Transparency: by being honest and direct in the various operations of our company.
Passion: demonstrate effort and dedication in each area, making a great team with our collaborators.
Quality and Difference: guarantee the parameters established in our products and services and thus differentiate ourselves from our competitors.
Social Responsibility: support producers and other participants in the world of coffee with an open and empathetic position towards society.
Environmental Sustainability: generate the development of the present covering the basic needs without compromising the needs of future generations.